{"id":2149,"date":"2017-05-08T09:44:14","date_gmt":"2017-05-08T09:44:14","guid":{"rendered":"http:\/\/sighisoaraonline.com\/content\/?p=2149"},"modified":"2017-05-08T09:44:14","modified_gmt":"2017-05-08T09:44:14","slug":"brandul-din-hartibaciu-cu-drag","status":"publish","type":"post","link":"https:\/\/sighisoaraonline.com\/content\/brandul-din-hartibaciu-cu-drag\/","title":{"rendered":"Brandul Din Hartibaciu, cu drag"},"content":{"rendered":"<p>Scopul brandului \u201c<strong>Din H\u00e2rtibaciu, cu drag<\/strong>\u201d este ca produsele din regiunea mai mare a sudului Transilvaniei s\u0103 fie diferen\u021biate cu u\u0219urin\u021b\u0103, ial cele din H\u00e2rtibaciu, recunoscute de c\u0103tre consumatori. Marca a fost dezvoltat\u0103 \u00een cadrul implement\u0103rii proiectului \u201eSolidaritate pentru dezvoltare economic\u0103 \u00een Valea H\u00e2rtibaciului \u2013 SOLID. E. D.\u201d, co-finan\u021bat printr-un grant din partea Elve\u021biei prin intermediul Contribu\u021biei Elve\u021biene pentru Uniunea Europeana extins\u0103<\/p>\n<p>Rutina de cump\u0103rare se va modifica treptat pentru a include produse locale din Valea H\u00e2rtibaciului. Mai mult dec\u00e2t at\u00e2t, tot ceea ce aduce un plus la orice valoare de brand ar trebui s\u0103 fie valorificat de c\u0103tre to\u021bi locuitorii din regiune. Eforturile de promovare vor fi facilitate prin folosin\u021ba comun\u0103 a unui simbol ce sumarizeaz\u0103 vasta poveste colectiv\u0103 a fiec\u0103rui tip de produs.<\/p>\n<p>Numai produc\u0103torii din regiune vor putea utiliza marca \u0219i o vor putea ad\u0103uga \u00een mod gratuit la etichetele produselor lor, dar \u00een conformitate cu promisiunea de a respecta regulile stabilite.<\/p>\n<p>Acest sistem de branding va lucra de asemenea, pe termen lung, ca o re\u021bea \u0219i o platform\u0103 pentru a aborda problemele comune ale produc\u0103torilor. Pentru ca me\u0219terii locali \u0219i produc\u0103torii s\u0103 ob\u021bin\u0103 dreptul de a utiliza marca, vor trebui s\u0103 \u00ee\u0219i ia angajamentul de a respecta documentul cu linii directoare \u0219i manualul de identitate. Mai multe informatii gasiti pe pagina de Facebook\u00a0<a href=\"https:\/\/www.facebook.com\/DinHartibaciuCuDrag\/\" target=\"_blank\" rel=\"noopener noreferrer\">Din H\u00e2rtibaciu, cu drag<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Scopul brandului \u201cDin H\u00e2rtibaciu, cu drag\u201d este ca produsele din regiunea mai mare a sudului&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2150,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,16],"tags":[],"class_list":["post-2149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social","category-turism"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brandul Din Hartibaciu, cu drag<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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