{"id":5091,"date":"2017-11-01T16:52:13","date_gmt":"2017-11-01T16:52:13","guid":{"rendered":"https:\/\/sighisoaraonline.com\/content\/?p=5091"},"modified":"2017-11-01T16:52:13","modified_gmt":"2017-11-01T16:52:13","slug":"radioson-turismul-sighisorean-este-bine-reprezentat-online-asta-releva-un-raport-de-cercetare-dintr-un-proiect-implementat-la-nivel-local","status":"publish","type":"post","link":"https:\/\/sighisoaraonline.com\/content\/radioson-turismul-sighisorean-este-bine-reprezentat-online-asta-releva-un-raport-de-cercetare-dintr-un-proiect-implementat-la-nivel-local\/","title":{"rendered":"RadioSon: Turismul sighisorean este bine reprezentat online, asta releva un raport de cercetare dintr-un proiect implementat la nivel local."},"content":{"rendered":"<p>Centrul pentru Dezvoltare Social\u0103 CEDES a derulat \u00een Sighi\u0219oara, \u00eencep\u00e2nd cu luna iulie 2017, proiectul \u201eTurismul sighi\u015forean: identitate local\u0103, branding \u015fi comunicare\u201d iar in cadrul acestui proiect a fost facuta si aceasta analiza asupra turismului sighisorean.<\/p>\n<p>Ne ofera amanunte Nicoleta Anghel coordonator proiect: \u00cen prima lun\u0103 a proiectului, am conceput un instrument de cercetare complex, bazat de metodologia analizei de con\u0163inut, pentru a identifica specificul activit\u0103\u0163ilor de comunicare online a unit\u0103\u0163ilor de cazare sighi\u015forene. Am aplicat instrumentul asupra unit\u0103\u0163ilor de cazare de m\u0103rime medie, dar \u015fi asupra unora dintre hoteluri, pentru a identifica dac\u0103 exist\u0103 un specific local sau acesta depinde mai degrab\u0103 de m\u0103rimea unit\u0103\u0163ii de cazare (de poten\u0163a financiar\u0103 a acesteia).<br \/>\nLa final, am redactat raportul de cercetare, \u00een care se reg\u0103sesc concluziile noastre \u015fi c\u00e2teva recomand\u0103ri, toate, privind activit\u0103\u0163ile de comunicare ca parte a marketingului turistic. Acestea vizeaz\u0103 \u00een principal actualizarea la timp a instrumentelor de comunicare (fie c\u0103 vorbim de pagina web, fie de pagina Facebook a structurii de primire turistice). Tot parte a concluziilor este \u015fi c\u0103 turismul sighi\u015forean este \u00een general bine reprezentat online, chiar dac\u0103 uneori paginile sunt realizate cu un efort minimal \u015fi f\u0103r\u0103 cunoa\u015fterea instrumentelor pe care le ofer\u0103 platforma Facebook, de exemplu.<\/p>\n<p>O alt\u0103 activitate important\u0103 din proiect a constat \u00een organizarea cursului \u201eBranding \u015fi comunicare \u00een turismul sighi\u0219orean\u201d adaptat la realit\u0103\u0163ile turismului sighi\u015forean. Cele dou\u0103 serii ale cursului s-au desf\u0103\u015furat \u00een Sighi\u0219oara, \u00een perioada 25 \u2013 29 septembrie 2017 (prima serie) \u015fi \u00een zilele de 9, 10, 11, 16 \u015fi 17 octombrie 2017 (a II a serie). La cele dou\u0103 serii ale cursului au participat 25 de reprezentan\u021bi ai structurilor de primire turistic\u0103 din Sighi\u0219oara.<br \/>\nPe parcursul proiectului se va oferi \u0219i consultan\u021b\u0103 individual\u0103 unit\u0103\u021bilor de cazare participante la curs cu privire la aspectele practice cu care s-au confruntat dup\u0103 curs, \u00een comunicare \u0219i va fi finalizat\u0103 cercetarea exploratorie privind poten\u021bialul de dezvoltare turistic\u0103 \u00een municipiul Sighi\u0219oara.<br \/>\nRaportul proiectului va fi lansat \u0219i f\u0103cut public \u00een luna noiembrie 2017, \u00een cadrul unei conferin\u021bei de pres\u0103 care va avea loc la Sighi\u0219oara.<br \/>\nProiectul \u201eTurismul sighi\u015forean: identitate local\u0103, branding \u015fi comunicare\u201d este finan\u021bat de Municipiul Sighi\u0219oara \u0219i cofinan\u021bat de Centrul pentru Dezvoltare Social\u0103 CEDES.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Centrul pentru Dezvoltare Social\u0103 CEDES a derulat \u00een Sighi\u0219oara, \u00eencep\u00e2nd cu luna iulie 2017, proiectul&#8230;<\/p>\n","protected":false},"author":1,"featured_media":5092,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,16],"tags":[],"class_list":["post-5091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social","category-turism"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>RadioSon: Turismul sighisorean este bine reprezentat online, asta releva un raport de cercetare dintr-un proiect implementat la nivel local.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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