{"id":6163,"date":"2018-01-03T20:02:31","date_gmt":"2018-01-03T20:02:31","guid":{"rendered":"https:\/\/sighisoaraonline.com\/content\/?p=6163"},"modified":"2018-01-03T20:02:31","modified_gmt":"2018-01-03T20:02:31","slug":"antreprenori-sighisoreni-liviu-florescu-a-pus-bazele-agentiei-interactive-cu-nucleu-digital-craft-interactive","status":"publish","type":"post","link":"https:\/\/sighisoaraonline.com\/content\/antreprenori-sighisoreni-liviu-florescu-a-pus-bazele-agentiei-interactive-cu-nucleu-digital-craft-interactive\/","title":{"rendered":"Antreprenori sighisoreni: Liviu Florescu a pus bazele agentiei interactive cu nucleu digital Craft Interactive"},"content":{"rendered":"

Am aparut<\/strong>\u00a0intr-o toamna in anii declinului comunist, intr-un mic oras din Transilvania, loc ce a ajutat la cresterea\u00a0legendei peste granite: Sighisoara, respectiv Dracula. In adolescenta descopeream involuntar\u00a0antropologia, odata cu primul job sezonier in turismul zonal, cand descopeream diversitatea\u00a0sociala. Sibiul m-a ajutat sa cresc si noptile albe de acolo m-au transformat intr-un pasionat de ceea ce avea sa devina viitorul online-ului.<\/p>\n

M-am\u00a0autoproclamat<\/strong>\u00a0cu rol de web designer in studentie, ulterior am inceput specializarea intalnind o\u00a0agentie in abisul online, alaturi de care am inceput sa ma dezvolt, cand se nasteau noi tendinte tehnologice\u2026 eu alaturi de altii construiam valul digitalului romanesc, neconstientizand ca pe atunci era de fapt global.<\/p>\n

Mi-am orientat eforturile<\/strong>, apoi, pentru\u00a0imbogatirea<\/a>\u00a0web-ului, urmand drumul catre marketing, pe vremea cand teoria lipsea \u2013 jucariile mele fiind clientii agentiei. Dupa inca un an am nascut primul departament de Search Engine Marketing din Romania, in echipa care devine mai tarziu una dintre cele mai puternice companii de digital\u00a0din Romania.\u00a0Am finalizat Universitatea Romano-Americana simultan cu cea din agentia Senior Interactive.<\/p>\n

Drumul complicat si mai frumos<\/strong>\u00a0a inceput de cand ma dedic in totalitate\u00a0agentiei<\/a>\u00a0Craft Interactive, nascuta cu si din pasiune. Invat sa fructific ideile mele\u00a0si ale\u00a0clientilor, sa amestec creativitatea cu antreprenoriatul-ul, integrand\u00a0rezultatele obtinute in business-urile partenerilor. Am invatat sa trag de mine pentru performanta, sa ma joc cu emotiile bucuriei la depasirea\u00a0rezultatelor, sau cand cineva ne lauda proiectele. Mi-am depasit limitele de cateva ori si mi-am promis sa fie doar\u00a0inceputul.<\/p>\n

In 2017 incepe magia<\/strong>, cand il intalnesc pe\u00a0Robert Craven<\/a>, unul dintre cei mai apreciati antreprenori din UK, cu care parcurg un program de business aplicat pe zona digitala timp de jumatate de an, incep sa cumpar cel mai bun know-how de Leadership posibil si\u2026\u00a0aprind artificiile in business-ul Craft, pe care le infuzez si in relatia cu partenerii.<\/p>\n

Acum merg spre alte meleaguri\u00a0<\/strong>online cu serviciile Craft, sunt al naibii de mandru de reusitele echipei, iar pentru ca si sufletul are nevoie de hrana dezvolt\u00a0responsabilitate sociala\u00a0in mintea mea si-n business: indulcesc zona ecologica, sustinem arta prin sponsorizarea\u00a0Festivalului International de Blues<\/a>\u00a0in orasul din care vin, am sprijinit masiv Inlight (cea mai premiata scoala de actorie romaneasca), ma implic in\u00a0proiecte sociale<\/a>\u00a0pornite cu sufletul (cum e cel pornit de Voltaj), iar acum am o viziune mai clara ca niciodata, asupra urmatorilor pasi.<\/p>\n","protected":false},"excerpt":{"rendered":"

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